The Rocket CMO | Fractional CMO

Hi! I’m Lindsay, The Rocket CMO, with over a decade of experience launching and scaling businesses. My sweet spot is marketing for companies generating $3M to $75M ARR; offering equal parts strategy and execution to create the launchpad for your future growth.

Strategy.
Action.
Impact.

A former entrepreneur and GM, I have a unique understanding of the challenges that Founders and CEOs are facing. You have a clear vision and goals, and now it's go time. That's where I come in. I'm a strategist, but also a DOER. I’ll work quickly to make sure you have a solid marketing foundation in place while tackling tasks that you know you've needed to get done, but haven't had the resources to do. My approach can be all-encompassing or hyper-focused, ensuring your marketing needs are met.

How I Can Help

BRAND DEVELOPMENT & STRATEGY

Brand Strategy: Crafting a compelling brand identity.
Go-to-Market Strategy: The roadmap for market entry.
Product Marketing: Elevate your product's presence or help transition to PLG.
Rebranding: Transform your brand for a new era.
Partnerships: Building strategic alliances.

MARKETING OPERATIONS & ANALYTICS

MarTech Stack Selection: Tailoring technology for your growth.
Analytics & Data: Get the RIGHT data and use it to guide decisions.
Website Redesign: Enhance your online presence.
SEO: Ranking high for increased visibility.
E-commerce Optimization: Shopify mastery for online success.

CUSTOMER ACQUISITION & ENGAGEMENT

Demand Generation: Filling the top of the funnel.
Paid and Organic Content: Content that converts. Check out the LaunchPad Content Suite.
Affiliate & Influencer Marketing: Amplify your reach.
Retention Marketing: Strategies to keep customers engaged.

LEARN MORE

Riley Juliar, Dray Alliance

"Lindsay stands out as being one of the most collaborative and capable marketing leaders I have worked with thus far. What I noticed most was her diverse skills to compile all of the main vital functions of marketing into one individual, from product marketing to customer marketing, events, brand, and demand gen., she was able to proficiently lead complex projects for each core function and was able to galvanize internal teams to support her efforts."

Kate Foster Kaplove, CLOVE + HALLOW

"It's no exaggeration to say Lindsay taught me everything I know about marketing. She is an absolutely brilliant, data-driven marketer who constantly generates creative solutions to any marketing challenge. As a manager, she is also a joy to work with. "

Ed Peterson, CINC

“Lindsay is one of the best all-around marketing leaders I’ve encountered. Uniquely, she has the data, process, and systems focus of a consultant tempered with the passion and enthusiasm of an entrepreneur. She is the objective-oriented leader with great ideas every CEO wants on their team and the sincere, approachable manager who attracts and nurtures great talent. Having worked with Lindsay in the maelstrom of a hyper-growth SaaS, I can happily testify that she is brilliant and resourceful, but also a genuinely good person with tremendous integrity.”

Success Stories

2023

Dray Alliance

VP of Marketing and Strategic Partnerships

Joined as the first marketing hire, reporting directly to the CEO. Within a month, took on additional responsibilities overseeing the Sales team and developing a Partnerships strategy. Launched and managed an account-based marketing strategy that skyrocketed the sales pipeline by 85% in just three months while reducing the sales cycle by 30%. Led a complete overhaul, redesigning and launching the new drayalliance.com website and creating The Dispatch, the company blog, entirely in-house, resulting in a 30% reduction in bounce rates within the first two months.

2018-2022

CLOVE + HALLOW

GM, VP of Marketing + E-commerce

Three-year tenure as the head of the marketing department led to remarkable achievements. Recognized for exceptional leadership, promoted to GM by the CEO. Within six months, transformed the company's operations and efficiencies, achieved the first profitable month, and continued to drive top-line growth. Saw consistent 250%+ year-over-year revenue growth. Oversaw all aspects of digital marketing and eCommerce, executed a successful rebrand during the COVID era, and relaunched the e-commerce experience. Multi-faceted approach helped reposition the company effectively in the D2C market.

2015-2018

Commissions Inc (CINC)

Director of Marketing

Built the marketing organization from the ground up, shaping it into a data-driven powerhouse that delivered an impressive 89% year-over-year increase in revenue and positioned the company for acquisition. Collaborated cross-functionally with product and sales teams to communicate the platform's benefits effectively to clients and their leads, demonstrating expertise in B2B2C marketing. Responsibilities spanned from brand building to demand generation, campaign and pipeline management, go-to-market strategy development, client communications, and P&L ownership. Navigated the complexities of working within a Private Equity-owned company and had a successful exit from an acquisition.

2013-2015

Austin Lloyd
Founder + CEO

Founded Austin Lloyd™, a subscription-based eCommerce company offering educational toys for infants and toddlers. Ran the business including all functional areas, providing invaluable insights into budgeting, operations, customer retention, sales, and entrepreneurship.