Building a Solid Marketing Foundation
A strong marketing foundation is critical for your business's future growth. But what exactly makes up this foundation?
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Lindsay Britt
- May 4
- 4 min
Measuring the ROI of Demand Generation: A Founder's Guide
As a founder/CEO, you know the importance of smart marketing spend. But how can you ensure demand gen initiatives are impactful?
Lindsay Britt
- Dec 12, 2023
- 2 min
Unlocking the Power of Fractional CMOs Part IV: Understanding When to Hire a Fractional CMO
Scaling a start-up requires specialized skills in marketing. Without strategic guidance, even the most brilliant ideas and can falter.
Lindsay Britt
- Nov 29, 2023
- 2 min
Unlocking the Power of Fractional CMOs Part III: A Strategic Approach to Maximize Your Marketing ROI
In this third article, I delve into the strategic value an FCMO brings in steering your marketing initiatives towards tangible outcomes.
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