The Rocket CMO | Fractional CMO

Hi! I’m Lindsay, The Rocket CMO, with over a decade of experience launching and growing businesses. My sweet spot is with companies generating $3M to $75M ARR; offering equal parts strategy and execution to create the launchpad for your future growth.

Strategy.
Action.
Impact.

A former entrepreneur and GM, I have a unique understanding of the challenges that Founders and CEOs are facing. You have a clear vision and goals, and now it's go time. That's where I come in. I'm a strategist, but also a DOER. As your Fractional CMO, I’ll work quickly to make sure you have a solid marketing foundation in place while tackling tasks that you know you've needed to get done, but haven't had the resources to do. My approach can be all-encompassing or hyper-focused, ensuring your marketing needs are met.

How I Can Help:

Marketing Audit: A thorough analysis to identify opportunities.
MarTech Stack Selection: Tailoring technology for your growth.
Demand Generation: Filling the top of the funnel.
Retention Marketing: Strategies to keep customers engaged.
E-commerce Expertise: Shopify mastery for online success.
Affiliate and Influencer Marketing: Amplify your reach.
Go-to-Market Strategy: The roadmap for market entry.
Product Marketing: Elevate your product's presence.
Partnerships: Building strategic alliances.
Paid and Organic Content: Content that converts.
Brand Strategy: Crafting a compelling brand identity.
SEO: Ranking high for increased visibility.
Rebranding: Transform your brand for a new era.
Website Redesign: Enhance your online presence.
Analytics & Data: Get the RIGHT data and use it to guide decisions.

Success Stories

2023

Dray Alliance

VP of Marketing and Strategic Partnerships

Joined as the first marketing hire, reporting directly to the CEO. Within a month, took on additional responsibilities overseeing the Sales team and developing a Partnerships strategy. Launched and managed an account-based marketing strategy that skyrocketed the sales pipeline by 85% in just three months while reducing the sales cycle by 30%. Led a complete overhaul, redesigning and launching the new drayalliance.com website and creating The Dispatch, the company blog, entirely in-house, resulting in a 30% reduction in bounce rates within the first two months.

2018-2022

CLOVE + HALLOW

GM, VP of Marketing + E-commerce

Three-year tenure as the head of the marketing department led to remarkable achievements. Recognized for exceptional leadership, promoted to GM by the CEO. Within six months, Lindsay transformed the company's operations and efficiencies, achieved the first profitable month, and continued to drive top-line growth. Saw consistent 250%+ year-over-year revenue growth. Oversaw all aspects of digital marketing and eCommerce, executed a successful rebrand during the COVID era, and relaunched the e-commerce experience. Multi-faceted approach helped reposition the company effectively in the D2C market.

2015-2018

Commissions Inc (CINC)

Director of Marketing

Built the marketing organization from the ground up, shaping it into a data-driven powerhouse that delivered an impressive 89% year-over-year increase in revenue and positioned the company for acquisition. Collaborated cross-functionally with product and sales teams to communicate the platform's benefits effectively to clients and their leads, demonstrating expertise in B2B2C marketing. Responsibilities spanned from brand building to demand generation, campaign and pipeline management, go-to-market strategy development, client communications, and P&L ownership. Navigated the complexities of working within a Private Equity-owned company and had a successful exit from an acquisition.

2013-2015

Austin Lloyd
Founder + CEO

Founded Austin Lloyd™, a subscription-based eCommerce company offering educational toys for infants and toddlers. Ran the business including all functional areas, providing invaluable insights into budgeting, operations, customer retention, sales, and entrepreneurship.